Client Background

A well-known robot vacuum brand, selling to Europe, US, and SE Asia, with annual sales exceeding 500 million RMB. With rapid expansion, the internal support team faced immense pressure. Customer satisfaction was dropping, and negative reviews were high.

500M+
Annual Sales (RMB)
50+
Countries & Regions
2000+
Daily Inquiries

Challenges

Before partnering with Ningji, the brand faced:

  • Slow Response: Avg. first response > 24 hours, frequent complaints.
  • Language Barriers: Only EN/ZH supported; unable to serve DE/FR markets effectively.
  • Low Tech Capability: General agents couldn't handle technical issues, leading to frequent escalations.
  • Limited Coverage: Only business hours supported, poor experience for US customers.
  • Rising Costs: High recruitment, training, and management costs.

Solutions

Ningji tailored a comprehensive solution:

1. Dedicated Tech Support Team

Formed a 10-person team with technical backgrounds. After specialized product training, they resolved >90% of technical queries independently.

2. Multilingual Coverage

Egypt team provided fluent English, German, and French support, covering key EU markets.

3. 24/7 Global Service

Coordinated Egypt and Philippines teams to achieve true round-the-clock service, ensuring timely responses in all time zones.

4. AI-Assisted System

Implemented smart knowledge base system. Agents quickly retrieve product info and solutions, reducing handling time by 40%.

"Ningji's professionalism exceeded our expectations. They didn't just solve our support issues; they helped us build standardized processes."
—— Ops Director

Results

After 6 months:

📈 Key Improvements

  • CSAT: Significantly improved, negative reviews dropped.
  • Response Time: Reduced from >24h to <4h.< /li>
  • Resolution Rate: Significant boost in First Contact Resolution.
  • Efficiency: Reduced management costs.
  • Coverage: Achieved multilingual, multi-timezone service.

Feedback

Product ratings on Amazon and other channels have steadily improved. Negative reviews related to support have plummeted. The brand now considers professional support one of its core competencies.

If your brand faces similar challenges, contact Ningji to see how we can upgrade your service.